"PROTECTING THE PROTECTORS"
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Risk
Communication Corner
“The
post-9/11 era is
characterized by the experience of large-scale, coordinated terrorism
with
massive loss of life, continuous media discussion of potential threats,
frequent alerts…more or less constant news about Al-Qaeda activities,
and
regular discussion of chemical, biological, radiological, and nuclear
agents. Terrorism, in short, is more a
part of American life and American consciousness that ever before…in
such a
context, communication…becomes a life or death matter.”
- Henderson, J.N.,
Henderson, J.C.,
Raskob, G.E., Boatright, D.T.
2004. Chemical (VX) Terrorist
Threat: Public Knowledge, Attitudes, and Responses.
Biosecurity and Bioterrorism:
Biodefense Strategy, Practice and
Science,
2(3): 1-5.
We face numerous risk communication issues today.....
* photos courtesy of CNN - http://www.cnn.com*
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The threat of terrorism |
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Vaccines and autism risk |
Mad Cow Disease |
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Bioterrorism |
Biotechnology |
July 27th 2005
Dear Visitor:
Welcome to the Risk Communication
Corner of the website for the New Jersey Center for Public Health
Preparedness (NJCPHP) at UMDNJ. We may not always realize it, but
risk communication is a vital component of every day life, framed in
the context of many of today's most pressing debates. From
childhood vaccination and autism risk to bioterrorism to Mad Cow
Disease in American cattle to biotechnology/genetically-modified (GM)
foods, risk communication is everywhere. This website will
provide an overview of this diverse discipline, explaining what it is,
what it aims to accomplish and where it can be found in today's
news. Furthermore, a list of all the risk communication articles
related to public health that the NJCPHP has come
across is also provided, in the form of a bibliography and searchable
database. Thus, you
will be able to search for (and in some cases, download) articles from
our collection. Finally, under our "Resources" page, you can view
the latest education materials on risk communication and
witness how current and future public health professionals will be
trained in this key area.
Risk communication is about information and informed
decision-making. To that end, it is one of the "bottom lines" in
public health - providing health information to help individuals make
the best possible choice about the many risks we face today.
Enjoy this valuable resource and feel free to
contact me with any questions. It has truly been a pleasure
putting this website together.
Sincerely,
Chris Clarke
New Jersey Center for Public Health Preparedness
UMDNJ - School of Public Health
Ph: (732) 235-9096
Fx: (732) 235-2051
E-mail: cclarke@aesop.rutgers.edu
What
Is Risk Communication?
Risk communication has many
definitions. Two basic ones are:
1) “An
interactive process of exchange
of information and opinion among individuals, groups and
institutions. It involves…messages about the nature of risk and
other messages not strictly about risk…that expresses concerns,
opinions or reactions to risk messages…..”
2) "The exchange of information
among
interested parties about the nature,
magnitude, significance or control of risk .”
Just as there are many definitions, so too are there many goals of risk
communication, including:
"Enable individuals to "make informed…decisions for themselves and
their community."
"Dispel myths…reduce fears, and, in
times of
crisis, to alert the pubic and provide directions for urgent action."
To
learn more about risk communication definitions....
Covello,
V. 2003, April. Risk
Communication: Effectively Communicating with the Media During a Public
Health
Crisis. Saint Louis University
Heartland Center for Public Health Preparedness. http://www.slu.edu/centers/heartland. (CD-ROM presentation).
Trautman, T.D.
2001. Risk Communication – The Perceptions
and Realities. Food Additives
and
Contaminants, 18(12), 1130-1134.
McCally, M., Garg. (2001). The
Challenges of
Emerging
Illness in Urban Environments: An Overview. Journal of Urban
Health:
Bulletin of the New York Academy of Medicine, 78(2), 350-358.
Rudd, R., Comings. 2003. Leave No
One Behind:
Improving Health and Risk Communication Through Attention to Literacy.
Journal
of Health Communication, 8, 101-115.
Trautman, T.D.
2001. Risk Communication – The Perceptions
and Realities. Food Additives
and
Contaminants, 18(12), 1130-1134.
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