Resources/Links
See
below to view training/education materials, some of which are available free of
charge.
*From the Centers for Disease Control and Prevention (CDC):
Communicating in
Changing and Difficult Communication Environments: Some Things I've
Learned Regarding Influenza Immunization.
Crisis and Emergency Risk Communication by Leaders for Leaders
Crisis and Emergency Risk Communication - A Live Webcast
*From the U.S. Department of Health and Human Services (DHHS:
Communicating in a Crisis:
Risk
Communication Guidelines for Public Officials
Risk Communication Component of the PandemicFlu.gov website
*From the Jane's Information Group:
Jane's
Crisis Communications Handbook
*From the New York Academy of Medicine:
Redefining
Readiness: Terrorism Planning Through the Eyes of the Public
Communicating
in
Changing and Difficult Communication Environments: Some Things I've
Learned Regarding Influenza Immunization. American Medical Association, 2005

Glen
Nowak, Acting Director of Media Relations for the CDC, discusses the
risk communication challenges and lessons learned from the 2004
influenza vaccine shortage.
Available for free:
http://www.ama-assn.org/ama1/pub/upload/mm/36/summit_2005_nowak.pdf
Communicating
in a Crisis: Risk
Communication Guidelines for Public Officials. Published
by the U.S. Department of Health and Human Services, 2002.
"Communicating
effectively during a crisis takes planning;
preparation; an understanding of communications protocols, messaging
and the
media; and the ability to manage the flow of information. Each is a
challenge
that can be met effectively, to the benefit of those receiving messages
in
times of crisis.Communicating in a Crisis: Risk
Communications Guidelines for Public Officials is a brief,
readable primer that
can help you do just
that. It
describes basic skills and techniques for clear, effective crisis
communications and information dissemination, and provides some of the
tools of
the trade for media relations. It can help you prepare for
meeting the important responsibility of communicating with the public
both
directly and successfully during a crisis."
Available for free:
http://www.riskcommunication.samhsa.gov/index.htm
Jane's
Crisis Communications Handbook. Published by Jane's Information Group, 2003.
"This
complementary handbook provides detailed crisis communications
procedures for
organizations that could confront any type of crisis, whether a natural
disaster, terrorism, workplace violence, or a transport accident.
With
expert input from crisis beat reporters and emergency responders in the
public and private sectors, the handbook offers guidance on interacting
with
stakeholders and working with the media to inform, direct and calm the
public.
The handbook outlines how to create a crisis communications team and
effectively communicate your message before, during and after any
critical
incident. "
To
order this book, visit:
http://catalog.janes.com/catalog/public/index.cfm?fuseaction=home.ProductInfoBrief&product_id=72618
Crisis and Emergency Risk
Communication by
Leaders for Leaders. Published by the Centers for Disease
Control and Prevention, 2005.

"
Crisis and emergency risk
communication is the attempt by science or public
health professionals to provide information that allows an individual,
stakeholders or an entire community, to make the best possible
decisions about
their well-being, under nearly impossible time constraints, and to
communicate
those decisions, while accepting the imperfect nature of their choices.
In the months since 9/11, the CDC has
grappled with a variety of its own
communication challenges and as a result, formulated strategies to
build and
enhance capacity in Emergency Risk Communication at the local, state
and
federal level.
Drawing from lessons learned from
the anthrax crisis, as well as best
practices from the fields of both risk and crisis communication, the
CDC has
moved forward in meeting the needs of both partners and stakeholders in
preparing for, responding to and recovering from the threat of
bioterrorism and
emergent diseases, by developing a comprehensive training program."
To view this document for free,
visit http://www.cdc.gov/communication/emergency/blfl.pdf
Additional information about risk
communication at CDC:
http://www.cdc.gov/communication/
http://www.cdc.gov/communication/emergency/erc_overview.htm
Redefining
Readiness: Terrorism Planning Through the Eyes of the Public
The University of Albany Center for Public Health Preparedness
hosted a web broadcast on February 3rd 2005 that featured commentary
from Dr. Roz Lasker of the New York Academy of Medicine, author of
Redefining Readiness: Terrorism
Planning Through the Eyes of the
Public. This study describes the American public's
reactions to
hypothetical terrorist scenarios and attitudes towards the current
level of preparedness in the United States. Findings suggest that
how emergency planners expect to the public to react and what actions
they believe the public will take are quite different than how the
public will actually behave. For example, the study indicated
reluctance to both go to a public vaccination site in the event of a
smallpox outbreak and "shelter in place" in the event of a
radiological "dirty bomb" explosion.
The study concludes by arguing that the public, in its actions, is not
trying to deliberately hinder an effective emergency response.
Instead, the American people are considering key factors that planners
have apparently overlooked.
Click here to see the
live web broadcast. Note: REAL player is required.
Click
here to view the report.
Crisis and
Emergency Risk Communication - A Live Webcast
Barbara Reynolds from the Centers for Disease Control and
Prevention (CDC) participated in a webcast from the University of
Albany Center for Public Health Preparedness on April 15th, 2004:
"The
program will address the heightened role of the public health
professional since September 11th. In a situation of high risk or
uncertainty, what is the best way to communicate with the public and
other officials? How can we protect people and simultaneously
keep panic at a minimum? How can we clearly communicate with law
enforcement officials and medical providers in an emergency? This
program will provide clear guidelines for communicating in high risk
situations."
Click
here to see the live web broadcast. Note: REAL player is required.