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Resources/Links

See below to view training/education materials, some of which are available free of charge.

*From the Centers for Disease Control and Prevention (CDC):
Communicating in Changing and Difficult Communication Environments: Some Things I've Learned Regarding Influenza Immunization.

Crisis and Emergency Risk Communication by Leaders for Leaders

Crisis and Emergency Risk Communication - A Live Webcast


*From the U.S. Department of Health and Human Services (DHHS:
Communicating in a Crisis: Risk Communication Guidelines for Public Officials

Risk Communication Component of the PandemicFlu.gov website


*From the Jane's Information Group:
Jane's Crisis Communications Handbook


*From the New York Academy of Medicine:
Redefining Readiness: Terrorism Planning Through the Eyes of the Public

 



Communicating in Changing and Difficult Communication Environments: Some Things I've Learned Regarding Influenza ImmunizationAmerican Medical Association, 2005

AMA

Glen Nowak, Acting Director of Media Relations for the CDC, discusses the risk communication challenges and lessons learned from the 2004 influenza vaccine shortage.

Available for free:
http://www.ama-assn.org/ama1/pub/upload/mm/36/summit_2005_nowak.pdf


Communicating in a Crisis: Risk Communication Guidelines for Public Officials.  Published by the U.S. Department of Health and Human Services, 2002.

DHHS


"Communicating effectively during a crisis takes planning; preparation; an understanding of communications protocols, messaging and the media; and the ability to manage the flow of information. Each is a challenge that can be met effectively, to the benefit of those receiving messages in times of crisis.Communicating in a Crisis: Risk Communications Guidelines for Public Officials is a brief, readable primer that can help you do just that.  It describes basic skills and techniques for clear, effective crisis communications and information dissemination, and provides some of the tools of the trade for media relations. It can help you prepare for meeting the important responsibility of communicating with the public both directly and successfully during a crisis."

Available for free:

http://www.riskcommunication.samhsa.gov/index.htm


Jane's Crisis Communications Handbook.  Published by Jane's Information Group, 2003.

janes


"This complementary handbook provides detailed crisis communications procedures for organizations that could confront any type of crisis, whether a natural disaster, terrorism, workplace violence, or a transport accident.

With expert input from crisis beat reporters and emergency responders in the public and private sectors, the handbook offers guidance on interacting with stakeholders and working with the media to inform, direct and calm the public. The handbook outlines how to create a crisis communications team and effectively communicate your message before, during and after any critical incident. "

To order this book, visit:

http://catalog.janes.com/catalog/public/index.cfm?fuseaction=home.ProductInfoBrief&product_id=72618


Crisis and Emergency Risk Communication by Leaders for LeadersPublished by the Centers for Disease Control and Prevention, 2005.

CDC

"Crisis and emergency risk communication is the attempt by science or public health professionals to provide information that allows an individual, stakeholders or an entire community, to make the best possible decisions about their well-being, under nearly impossible time constraints, and to communicate those decisions, while accepting the imperfect nature of their choices.

In the months since 9/11, the CDC has grappled with a variety of its own communication challenges and as a result, formulated strategies to build and enhance capacity in Emergency Risk Communication at the local, state and federal level.

Drawing from lessons learned from the anthrax crisis, as well as best practices from the fields of both risk and crisis communication, the CDC has moved forward in meeting the needs of both partners and stakeholders in preparing for, responding to and recovering from the threat of bioterrorism and emergent diseases, by developing a comprehensive training program."

To view this document for free, visit  http://www.cdc.gov/communication/emergency/blfl.pdf

Additional information about risk communication at CDC:
http://www.cdc.gov/communication/

http://www.cdc.gov/communication/emergency/erc_overview.htm


Redefining Readiness: Terrorism Planning Through the Eyes of the Public

    The University of Albany Center for Public Health Preparedness hosted a web broadcast on February 3rd 2005 that featured commentary from Dr. Roz Lasker of the New York Academy of Medicine, author of Redefining Readiness: Terrorism Planning Through the Eyes of the Public.  This study describes the American public's reactions to hypothetical terrorist scenarios and attitudes towards the current level of preparedness in the United States.  Findings suggest that how emergency planners expect to the public to react and what actions they believe the public will take are quite different than how the public will actually behave.  For example, the study indicated reluctance to both go to a public vaccination site in the event of a smallpox outbreak and "shelter in place" in the event of a radiological "dirty bomb" explosion. 

The study concludes by arguing that the public, in its actions, is not trying to deliberately hinder an effective emergency response.  Instead, the American people are considering key factors that planners have apparently overlooked.

C
lick here to see the live web broadcast.  Note: REAL player is required.

Click here to view the report.

Crisis and Emergency Risk Communication - A Live Webcast

    Barbara Reynolds from the Centers for Disease Control and Prevention (CDC) participated in a webcast from the University of Albany Center for Public Health Preparedness on April 15th, 2004:

   
"The program will address the heightened role of the public health professional since September 11th.  In a situation of high risk or uncertainty, what is the best way to communicate with the public and other officials?  How can we protect people and simultaneously keep panic at a minimum?  How can we clearly communicate with law enforcement officials and medical providers in an emergency?  This program will provide clear guidelines for communicating in high risk situations."

Click here to see the live web broadcast.  Note: REAL player is required.







HIGHLIGHTS


P-FLASH:
Practical Front-Line Assistance for Support and Healing
June 21, 2006




Local Needs and Preparedness for WMD Incidents: The Current – and Sobering - US Picture

A Presentation by Dr. Glenn Paulson,
Director, NJCPHP