A CLAS Act: Enhancing Culturally and Linguistically Appropriate Services in Public Health Preparedness
Presenter
Alternative Marketing & Messaging to Prepare Vulnerable Populations
Created in the aftermath of the 1989 Loma Prieta Earthquake, Collaborating Agencies Responding to Disasters (CARD) works to prepare nonprofit and faith agencies, whose clients and consumers are among the most vulnerable people in our society. Executive Director, Ana-Marie Jones, will discuss 'new' ways to approach marketing and outreach efforts related to preparing vulnerable communities for emergencies. She advocates for a shift from fear-based, threat messaging, to more empowering, culturally appropriate efforts focused on health, wellness, peace and prosperity.
Educational Objective
Emergency Risk Communication for Public Health Professionals
Description:
Effective communication with the public during an emergency is vital to protect the community's health. This module can help you learn how to better handle your risk communication. It provides an overview of how to plan for an emergency, create effective messages, and interact with the media and community in times of crisis. This module received the 2006 Gold Award for Excellence in Public Health Communication from the National Public Health Information Coalition.
Objectives:
After completing this course, you should be able to:
Ethical Hazards in Pandemic Flu Planning and Response
Special 90-minute program. An influenza pandemic will confront many people in our society, including health professionals, political leaders, and ordinary citizens, with terrible challenges that they are not accustomed to facing and will raise questions they are not used to addressing. Resources of all sorts may be in short supply. People may have to choose between caring for their usual responsibilities and taking care of themselves and their families. The right of non-interference by governmental officials may be suspended. How can we prepare for the moral choices we may have to make?
Ethics in the Age of Bioterrorism (with special focus on Hurricane Katrina)
This collaborative program sponsored by the University of South Carolina Center for Public Health Preparedness and presented by the University at Albany Center for Public Health Preparedness, discusses the ethical complexities which public health, medical and other professionals face if and when a terrorist attack or public health crises occur, and how best to prepare and respond under anxiety filled and emergency conditions. The program was extended to 90 minutes to allow additional discussion of the ethical issues related to the devastation caused by Hurricane Katrina.
Evidence and Anecdote: Medicine and Science in the Popular Press (Grand Rounds 2004)
The purpose of the lecture will be to describe and illustrate the strengths and weaknesses of the press's handling of science, and, in particular, medicine. The focus will be on newspapers, not television. Emphasis will be placed on journalistic views and methods that sometimes lead to misrepresentation of scientific information.
Hazardous Weather Safety in Southern Arizona
This webcast discuss protective measures relating to hazardous weather in Southern Arizona.
Michigan Public Health Media Summit 2005
The 2005 Media Summit addresses some of the central issues in effectively implementing a Crisis Emergency Risk Communication (CERC) plan, including special emphasis on diverse populations.
Intended Audience:
State and local public health department staff including public health officers, public information officers and risk communication specialists, hospital administrative and public information staff, emergency management public information officers, and anyone else who desires a basic understanding of the communication challenges of implementing a CERC plan.
Planning for the Needs of Special Populations
This program, offered in collaboration with the UC Berkeley Center for Infectious Disease Preparedness (CIDP) will incorporate lessons learned from Hurricane Katrina and will address planning and outreach programs to protect the lives and health of segments of the community sometimes overlooked by the inter-governmental community (e.g., the elderly, disabled, persons with limited or no English). Please note: closed captioning available for this program.
Educational Objectives
1. List which populations have 'special needs' related to emergency preparedness and disaster response.
Principles of Disaster and Public Health Emergency Response for Journalists – A Webinar
Developed for journalists, the purpose of this program is to provide reporters with a general overview of key disaster and public health response concepts that will enable them to improve their coverage of such events, and work more effectively with public health officials during emergency incidents. By the conclusion of this webinar, participants will be able to:
• Articulate the basic principles of emergency management during a disaster or public health emergency
• Discuss the roles and responsibilities of the media during a disaster or public health emergency
Public Health in the Spotlight: Communicating Health Risks (archived webcast) PHSRA0809
During the influenza H1N1 outbreak of 2009, health professionals were thrust into the media spotlight and reporters were forced to interpret new scientific information. In this workshop, health professionals will learn to deliver more effective messages to the media about influenza and other public health hazards. Reporters will learn to decode the language used by health professionals when dealing with outbreaks and pandemics.
Target Audience:
* Health officers, Medical directors, Public information officers
* Members of the media (Presentation 3 specifically)
Public Health Response to Chemical Terrorism and Chemical Emergencies
This one day course will address the public health aspects of chemical terrorism and chemical emergencies. The conference will provide training to environmental health and other public health professionals in response to chemical events. The topics covered include the role of environmental health in chemical emergencies, tools for public health response to a chemical emergency, and the basics of water and food chemical contamination response.
Intended Audience:
Recognition and Initial Response to Suspected SARS
Description:
Risk Communication
This presentation by Tara Rybka, MPH, gives you an overview of risk communication and its implementation, and provides tips on how to deal with the general public in a crisis situation.
Educational Objectives:
• To define risk communication
• To encounter theories of risk communication
• To learn basic strategies for implementing risk communication
• To identify and correct common misconceptions about risk communication
• To find resources for further study
Risk Communication & Psychosocial Issues in Radiation Events
In this 1-hour 15 minute satellite broadcast/live webstream (ultimately archived videostream) presented by the University at Albany Center for Public Health Preparedness,speakers will provide clear guidance for bioterrorism coordinators, clinical staff and administrative personnel to be better prepared to manage psychosocial reactions of communities and individuals and to communicate effectively internally, between response partners and with the public during radiological emergencies. Speakers: Dr.
Risk Communication During a Time of Crisis: How to Talk to People About Disasters
In this presentation, Dr. Parker examines the different factors that affect both how to discuss disasters with people and how that information is processed.
Topic 1: Crisis Communication: How to Talk to People About Disasters
Part 1: What About Panic?
Part 2: Negative Dominance
Part 3: Trust Determination
Part 4: Mental Noise
Learning Objectives :
After listening to, viewing, and studying the lecture materials below, you will be able to:
•Describe goals of effective risk communication
Risk Communication Strategies for Public Health Preparedness
Risk communication is an exchange of information about the likelihood and consequences of adverse events. In an emergency, effective risk communication is vital because it helps the public respond to the crisis, reduces the likelihood of rumors and misinformation and demonstrates good leadership. This training product will help you be more effective as a communicator and member of a crisis response team. After reviewing basic ideas about risk communication, you will learn to develop crisis communication plans and deliver public health messages by working with the media.
Strategies for Crisis Risk Communication
This lecture will provide participants an overview of the strategies that may be undertaken for constructing effective communication to the public during a major public health crisis.
Terrorism Preparedness Planning for Diverse Public Health Communities
Dr. Walks founded and leads a consulting firm that specializes in the policy and practice of Health, Education and Human Services with a focus on the specific opportunities and challenges of large metropolitan and minority communities. He is an Adjunct Associate Professor of Health Services Management and Leadership at the George Washington University School of Public Health and Health Services. He served as operational commander during the anthrax attack on Washington and delivered updates to the public via television and radio.
Educational Objectives
Understanding and Responding to the Needs of Children After Large-Scale Disasters
Upon completion of this course, the learner will be able to explain public health risk communication principles; discover resources for developing and using a health risk communication plan; identify risk communication stakeholders and their functional roles of responsibility within the public health organization; and discover or write an interim risk communication plan.
Learning Objectives: